{"id":3700,"date":"2026-03-16T12:13:30","date_gmt":"2026-03-16T12:13:30","guid":{"rendered":"https:\/\/commerce.vibrantonlineacademy.com\/?page_id=3700"},"modified":"2026-03-17T04:06:38","modified_gmt":"2026-03-17T04:06:38","slug":"marketing-and-human-resource-management","status":"publish","type":"page","link":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/marketing-and-human-resource-management\/","title":{"rendered":"UNIT 2 :MARKETING AND HUMAN RESOURCE MANAGEMENT"},"content":{"rendered":"

Marketing\u00a0<\/strong><\/h3>\n
Marketing: Concept and Definition<\/a>\u00a0 <\/strong>FREE<\/strong><\/h5>\n
Marketing Approaches (Traditional vs Modern)<\/a>\u00a0 <\/strong>FREE<\/strong><\/h5>\n
Functions of Marketing<\/strong><\/a><\/h5>\n
Marketing Environment: Internal and External Factors<\/strong><\/a><\/h5>\n
Marketing Mix: Introduction and 4Ps Overview<\/strong><\/a><\/h5>\n
Product Mix: Definition and Components<\/strong><\/a><\/h5>\n
Product: Meaning and Characteristics<\/strong><\/a><\/h5>\n
Product Attributes and Classification<\/strong><\/a><\/h5>\n
Product Life Cycle (PLC)<\/strong><\/a><\/h5>\n
New Product Planning and Development Process<\/strong><\/a><\/h5>\n
Pricing: Meaning and Objectives<\/strong><\/a><\/h5>\n
Pricing Strategies and Methods<\/strong><\/a><\/h5>\n
Promotional Mix: Introduction<\/strong><\/a><\/h5>\n
Personal Selling: Features and Role<\/strong><\/a><\/h5>\n
Advertising: Types, Objectives, and Media<\/strong><\/a><\/h5>\n
Sales Promotion: Techniques and Examples<\/strong><\/a><\/h5>\n
Publicity: Features and Comparison with Advertising<\/strong><\/a><\/h5>\n
Market Segmentation: Basis and Importance<\/strong><\/a><\/h5>\n
Market Targeting Strategies<\/strong><\/a><\/h5>\n
Market Positioning: Concepts and Approaches<\/strong><\/a><\/h5>\n
Channels of Distribution: Functions and Importance<\/strong><\/a><\/h5>\n
Types of Distribution Channels<\/strong><\/a><\/h5>\n
Retail Management: Introduction and Scope<\/strong><\/a><\/h5>\n
Types of Middlemen: Agents, Wholesalers, Retailers<\/strong><\/a><\/h5>\n
Consumer Behaviour: Meaning and Factors Influencing<\/strong><\/a><\/h5>\n
Need for Consumer Protection<\/strong><\/a><\/h5>\n
Consumer Grievance Redressal under Consumer Protection Act<\/strong><\/a><\/h5>\n
Recent Trends in Marketing: Digital, Social, and Green Marketing<\/strong><\/a><\/h5>\n

Human Resource Management\u00a0<\/strong><\/h3>\n
Human Resource Management: Definition and Objectives<\/strong><\/a><\/h5>\n
Importance of Human Resource Management<\/strong><\/a><\/h5>\n
Human Resource Planning: Process and Significance<\/strong><\/a><\/h5>\n
Functions and Role of Trade Unions<\/strong><\/a><\/h5>\n
Forms of Collective Bargaining<\/strong><\/a><\/h5>\n
Workers’ Participation in Management (WPM)<\/strong><\/a><\/h5>\n
Grievance Management: Process and Importance<\/strong><\/a><\/h5>\n
Employee Welfare: Meaning and Objectives<\/strong><\/a><\/h5>\n
Types of Employee Welfare Measures<\/strong><\/a><\/h5>\n
Employee Remuneration: Meaning and Factors Affecting<\/strong><\/a><\/h5>\n
Wage and Salary Administration<\/strong><\/a><\/h5>\n
Trends and Challenges in Human Resource Management<\/strong><\/a><\/h5>\n

UNIT:2 FULL TEST -1<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

Marketing\u00a0 Marketing: Concept and Definition\u00a0 FREE Marketing Approaches (Traditional vs Modern)\u00a0 FREE Functions of Marketing Marketing Environment: Internal and External […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3700","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/pages\/3700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/comments?post=3700"}],"version-history":[{"count":5,"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/pages\/3700\/revisions"}],"predecessor-version":[{"id":4088,"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/pages\/3700\/revisions\/4088"}],"wp:attachment":[{"href":"https:\/\/commerce.vibrantonlineacademy.com\/index.php\/wp-json\/wp\/v2\/media?parent=3700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}